Our services: internet marketing

The Internet has transformed the art of marketing:

  • We can get precise feedback from the market in very little time.
  • We can accurately measure the performance of our marketing vehicles.
  • We can rapidly test multiple versions of an ad or a landing page to determine which is most effective.

Some things have not changed:

  • The need to understand "what business are we in" and "what are we trying to accomplish."
  • The need to clearly define each of our target markets.
  • The need to shape a compelling value proposition for each target market.
  • The need to create and implement a coordinated marketing strategy.
  • The need to continually examine and improve your marketing strategy in light of your results.

And some things have become more challenging:

  • Mass-market strategies have become progressively more expensive and less effective.
  • The alternatives -- inbound marketing, relationship marketing and networking -- can be very time-consuming.

We are here to help you formulate and implement a comprehensive marketing strategy and provide you with the tools to implement it efficiently and in a manner that is scaled to your available human resources.

Here are some of the resources we can bring to the table:

Strategy

Let us help you develop a comprehensive strategy that matches your organization's objectives and can be accomplished using your available resources.

  • Competitive Analysis
  • Marketing Plan Development
  • Online Survey Design
  • Print-Web Media Campaigns
Traditional Skills

With decades of experience in all areas of wordsmithing and design, we can perform many of the functions of a small advertising agency.

  • Advertising Design
  • Copywriting
  • Custom Illustration
  • Email Newsletter Design
  • Logo Design
  • Marketing Copywriting
  • Presentation Design
Online Tools

We can provide a variety of online tools, integrated into your website, which will make managing your marketing program more efficient.

  • Automated Publishing Systems
  • CRM Systems
  • Email Newsletter Management
  • Integrated Twitter Tools
  • Integrated Facebook Tools
  • Lead Generation Systems
Inbound Marketing

Rather than taking a shotgun approach of blasting their message to as many prospective customers as possible through mass media buys or mailing list rentals, savvy marketers today concentrate on "getting found" by hanging out where there customers are and establishing relationships. This highly-effective approach to creating long-term customer relationships requires skill, patience and commitment. Our experienced team can help.

  • Content Optimization
  • Custom Landing Pages
  • Keyword Analysis
  • Pay-per-Click Ad Campaigns
  • Search Engine Optimization (SEO)
Web Analytics

The web provides access to vast amounts of information about our customers and their online interaction with our businesses, organizations, products or services. It can be exciting but also overwhelming. We can help you understand what information is important and provide customized systems for quickly accessing it.

  • Custom Reporting Tools
  • Google Analytics
  • Server Log Analysis
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Our Services

  • Website Management

    24x7 website monitoring
    Browser compatibility upgrades
    Complete maintenance logs
    DNS hosting
    Email hosting
    Free routine upgrades
    Integration of 3rd-party applications
    Internet firewall
    List hosting
    Nightly backups
    Optional Time Budget
    Redundant Internet connections
    Routine database updates
    Secure top-tier facility
    Security patches and upgrades
    Sound Advice
    Threat protection
    Unlimited technical support
    Unlimited training and retraining
    Version-controlled code repository
    Web usage statistics
    Website hosting

  • Programming

    Application Design
    Content Management (CMS)
    Custom Programming
    Customer Relationship Mgt (CRM)
    Database Design
    E-Commerce Solutions
    Lead Generation Systems
    Mobile Web
    Online Surveys
    Prototyping
    Social Media Integration
    Storyboarding
    Targeted Email
    Technical Specifications
    Text Messaging

  • Design Services

    Advertising Design
    Animation
    Audio Optimization
    Browser Optimization
    Email Newsletter Design
    Facebook Page Design
    Favicons
    Flash Design
    Illustration
    Image Optimization
    Logo Design
    Mobile Web Design
    Presentations
    Print Media Design
    Publication Design
    Twitter Page Design
    User Experience Design
    Video Optimization
    Web Ad Design
    Website Design

  • Content Development

    Audio editing
    Content management systems
    Content re-organization
    Content scheduling
    Content updating
    Copy editing
    Copywriting
    Email newsletter management
    Facebook page management
    Image editing
    Marketing communications
    Print-web content integration
    Research
    Rewrite editing
    Twitter management
    Video optimization

  • Strategic Analysis

    Competitive Analysis
    Internet Marketing Strategies
    Planning Workshops
    Publishing Strategies
    User Survey Design
    Web Marketing Plans
    Web Needs Analysis
    Web SWOT Analysis
    Web Traffic Analysis
    Website Objectives

  • Internet Marketing

    Automated Publishing Systems
    Competitive Analysis
    Content Optimization
    Copywriting
    CRM Systems
    Custom Landing Pages
    Custom Reporting Tools
    Email Newsletter Design
    Email Newsletter Management
    Facebook Page Management
    Google Analytics
    Server Log Analysis
    Integrated Facebook Tools
    Integrated Twitter Tools
    Keyword Analysis
    Lead Generation Systems
    Marketing Copywriting
    Marketing Plan Development
    Online Survey Design
    Pay-per-Click Ad Campaigns
    Print-Web Media Campaigns
    Search Engine Optimization (SEO)
    Twitter Marketing

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