What's up with the kites?
Funny you should ask. A few years after we began building websites, we needed a logo to accompany our new tag line and web address, Where Ideas Work. We initially thought it should call to mind the early inventions of the European enlightenment.
A designer friend prepared page after page of wonderful pencil sketches of gears and rotors, but nothing seemed quite right. Undaunted, she returned a few days later with a small sketch of a kite …At once, we knew the kite was right for us. But we couldn't immediately say why. So she spelled out her train of thought:
Where ideas work => spirit of invention => Ben Franklin => flying a kite!
To our own amazement, when we showed the logo design to several of our customers, they all got the reference right away. And we've had our little kite ever since.
Only recently did we recognize that designing and managing a website really is like flying a kite. You learn what you can about weather conditions (the market). You apply everything you know to the design and engineering. You do some test flights. But, ultimately, on the day you launch, there's your website out there at the end of your string, telling you about the prevailing winds and the local currents.
You gently wield control -- knowing you only have partial control. You shift and adjust your angle based on the information flowing back along your line. And with each step and modification you learn a bit more, develop greater confidence, and smile with satisfaction as your website soars higher.